Cadbury Dairy Milk – Joyville -
Kraft
Cadbury Dairy Milk has launched an exciting new creative platform called Joyville to replace A Glass and a Half Full Productions. Hypernaked was tasked with bringing Joyville to life in the digital space.
In mythical Joyville, workers whistle to make the chocolate taste better, milk is stored in hillsides and chocolate is transported via purple pipelines. All these storylines work together in an interactive and engaging virtual experience. Users can translate cat language, wake a sleeping security man guarding the secret recipe, and even kiss Freddo the frog to find out if he’s their prince!
The design and features of the Joyville website, created to bring a bigger narrative to consumers, are a departure from the Cadbury Dairy Milk’s original website. Initial reports indicate that it has been extremely well received. The plan is for the website to remain the centrepiece for online brand activity moving forward.
