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		<title>Pedigree Adoption Drive 2011</title>
		<link>http://www.hypernaked.com/case-study/pedigree-adoption-drive-2011/</link>
		<comments>http://www.hypernaked.com/case-study/pedigree-adoption-drive-2011/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:42:53 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3912</guid>
		<description><![CDATA[Every year Pedigree Adoption Drive donates thousands to dog charities – our brief: Leverage this donation to raise awareness and encourage donations. We took the heartbreaking thought of a dogs’ last walk and turned it on its head to create a virtual dog walk. Starting in a dog shelter, visiting real ‘dog walking heaven’ websites [...]]]></description>
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		<title>42 Below Nothing</title>
		<link>http://www.hypernaked.com/case-study/42-below-nothing/</link>
		<comments>http://www.hypernaked.com/case-study/42-below-nothing/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 11:22:33 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3889</guid>
		<description><![CDATA[42BELOW is a New Zealand Vodka brand in the Bacardi portfolio. It has plenty of love through on-trade brand ambassadors, but limited awareness. We were tasked to give 42 Below a brand personality and get some love from a community of urban, style-conscious, creative consumers, and we couldn’t ignore it’s heritage within the Kiwi community [...]]]></description>
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		<title>Cadbury Dairy Milk &#8211; Project Pumped</title>
		<link>http://www.hypernaked.com/case-study/cadbury-dairy-milk-project-pumped/</link>
		<comments>http://www.hypernaked.com/case-study/cadbury-dairy-milk-project-pumped/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 10:53:21 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3870</guid>
		<description><![CDATA[With London 2012 set to be the most branded &#38; badged Olympics to date, our brief was to create a credible role for Cadbury Dairy Milk, which was as utterly unique as the brands previous communications. We positioned Cadbury as playful ringleaders of the nation’s support for Team GB, and invited the whole nation to [...]]]></description>
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		<title>Nokia Amazing Everyday Productions</title>
		<link>http://www.hypernaked.com/case-study/nokia-amazing-everyday-productions/</link>
		<comments>http://www.hypernaked.com/case-study/nokia-amazing-everyday-productions/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:41:43 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3794</guid>
		<description><![CDATA[Nokia asked us to create a global engagement campaign that amplified their existing ATL campaign for Lumia, the Amazing Everyday. Our solution was to create a content platform, Amazing Everyday Productions, that would act as the ‘doing’ proof behind the ‘saying’ message of the Amazing Everyday. Amazing Everyday Productions created around 50 amazing stunts across the [...]]]></description>
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		<title>Welcome to Joyville</title>
		<link>http://www.hypernaked.com/blog/welcome-to-joyville/</link>
		<comments>http://www.hypernaked.com/blog/welcome-to-joyville/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:13:56 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Cadbury Dairy Milk]]></category>
		<category><![CDATA[CDM]]></category>
		<category><![CDATA[Joyville]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3764</guid>
		<description><![CDATA[After at least half a week of post-Christmas restraint, the office has gone well and truly chocolate mad (again). Last week, we celebrated reaching 1m Cadbury Dairy Milk ‘Likes’ on Facebook by creating a giant chocolate thumbs up – and this week, we’re just as busy. As part of Cadbury Dairy Milk’s Joyville campaign, we’ve [...]]]></description>
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		<title>Community manager</title>
		<link>http://www.hypernaked.com/job/community-manager-2/</link>
		<comments>http://www.hypernaked.com/job/community-manager-2/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:38:27 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Job]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3760</guid>
		<description><![CDATA[We are currently looking for a Community Manager with a passion for dogs. To join our community management team get in touch for more details]]></description>
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		<title>Instagram</title>
		<link>http://www.hypernaked.com/blog/instagram/</link>
		<comments>http://www.hypernaked.com/blog/instagram/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 10:09:22 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3720</guid>
		<description><![CDATA[When Barack Obama signs up to a cool form of social media then people take note. It just so happens that 50 million people beat him to it. He still is classed as an early adopter though as very few brands and political machines have yet to make good use of this ready to share [...]]]></description>
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		<title>A giant chocolate ‘thumbs up’ from one million chunks of Cadbury Dairy Milk</title>
		<link>http://www.hypernaked.com/blog/a-giant-chocolate-%e2%80%98thumbs-up%e2%80%99-from-one-million-chunks-of-cadbury-dairy-milk/</link>
		<comments>http://www.hypernaked.com/blog/a-giant-chocolate-%e2%80%98thumbs-up%e2%80%99-from-one-million-chunks-of-cadbury-dairy-milk/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:11:56 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Chocolate]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[One Million]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3694</guid>
		<description><![CDATA[We’ve reached a million fans on Facebook so we’re going to build them a giant chocolate ‘thumbs up’ to say thanks! The official Cadbury Dairy Milk UK Facebook fan page reached a social media milestone last week, when it welcomed its one-millionth fan on Saturday, January 7. To celebrate and say ‘thank you’ to the [...]]]></description>
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		<title>Nokia Lumia: The Little Amazing Show</title>
		<link>http://www.hypernaked.com/blog/nokia-lumia-the-little-amazing-show/</link>
		<comments>http://www.hypernaked.com/blog/nokia-lumia-the-little-amazing-show/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 14:48:11 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3682</guid>
		<description><![CDATA[As we enter a new year, it&#8217;s a chance to look forward to the work we&#8217;ll be creating, producing and sharing for our clients, but it&#8217;s also a great chance to look back over some of our work in 2011. One piece of work we wanted to share for the new year was &#8216;The Little [...]]]></description>
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		<title>Virgin Atlantic trade website vsflyinghub.com</title>
		<link>http://www.hypernaked.com/case-study/virgin-atlantic-trade-website-vsflyinghub-com/</link>
		<comments>http://www.hypernaked.com/case-study/virgin-atlantic-trade-website-vsflyinghub-com/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 14:29:12 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=3633</guid>
		<description><![CDATA[Virgin Atlantic Airways commissioned Hypernaked to design and deliver a global information and training portal for its travel agents. These agents are critical for VAA’S business and help to deliver value, insight and intelligence for passengers looking to book with Virgin Atlantic. Hypernaked architected, designed and developed vsflyinghub.com, a portal that allows agents to access [...]]]></description>
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