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		<title>Pedigree &#8211; Feeding Brighter Futures</title>
		<link>http://www.hypernaked.com/case-study/pedigree-feeding-brighter-futures/</link>
		<comments>http://www.hypernaked.com/case-study/pedigree-feeding-brighter-futures/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 16:43:44 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4853</guid>
		<description><![CDATA[In May 2013 Pedigree launched their cause based Feeding Brighter Futures campaign, highlighting Pedigree’s two core beliefs; every dog deserves both a loving home and a nutritious, complete meal. From the thought provoking rescue dog adverts and the sponsorship of ITV’s For the Love of Dogs, to enlisting our ambassador Paul O’Grady and the Million [...]]]></description>
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		<title>Two Minutes on Google I/O</title>
		<link>http://www.hypernaked.com/blog/two-minutes-on-google-io/</link>
		<comments>http://www.hypernaked.com/blog/two-minutes-on-google-io/#comments</comments>
		<pubDate>Thu, 16 May 2013 15:36:42 +0000</pubDate>
		<dc:creator>paul_campbell</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4839</guid>
		<description><![CDATA[Five years ago the hottest technology event of the year was Apple&#8217;s WWDC. Dripping with ground-breaking innovation, killer design and beautiful hardware. People would tune-in across the globe, soaking up every bevelled edge and swipe animation that Steve Jobs and Jonathan Ive could throw us. How times have changed. There&#8217;s been a noticeable change in [...]]]></description>
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		<title>Marketing &#8216;Gangnam Style&#8217;</title>
		<link>http://www.hypernaked.com/blog/marketing-gangnam-style/</link>
		<comments>http://www.hypernaked.com/blog/marketing-gangnam-style/#comments</comments>
		<pubDate>Thu, 16 May 2013 11:16:47 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Disruption]]></category>
		<category><![CDATA[Disruptive]]></category>
		<category><![CDATA[Gangnam Style]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Psy]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4829</guid>
		<description><![CDATA[The ever-inspiring SheSays (hey, sexy ladies…) invited me (Nicola Davies, a strategist here at hypernaked) to talk at their latest event on the theme of ‘Women Disruptors’ – women challenging the status quo. So naturally, I spoke about Marketing ‘Gangnam Style’. &#160; Love it or loathe it, Gangnam Style is probably the most disruptive piece of communication in [...]]]></description>
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		<title>Activia &#8211; The Feel Good Pledge</title>
		<link>http://www.hypernaked.com/case-study/activia-the-feel-good-pledge/</link>
		<comments>http://www.hypernaked.com/case-study/activia-the-feel-good-pledge/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 16:54:42 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4808</guid>
		<description><![CDATA[Activia asked us to help give depth of meaning to their new brand positioning “Feeling Good Starts From Within”. To get people to understand, engage and get talking we had to create something for them that demonstrated Activia’s brand belief and made it tangible. The solution? Activia’s Feel Good Pledge with Gok Wan: a multichannel engagement [...]]]></description>
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		<title>Actimel &#8211; The Family Wellbeing Index</title>
		<link>http://www.hypernaked.com/case-study/actimel-the-family-wellbeing-index/</link>
		<comments>http://www.hypernaked.com/case-study/actimel-the-family-wellbeing-index/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 16:37:54 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4795</guid>
		<description><![CDATA[Actimel came to us with a real challenge – to build meaningful relationships with health conscious mums. This required a fundamental shift in Actimel’s communications model – from marketing at consumers to marketing with them. Quite a task… Our answer? The Family Wellbeing Index &#8211; a digitally-centric service that helps mums to measure and boost her family wellbeing. By [...]]]></description>
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		<title>Virgin Atlantic – Flying In The Face Of Ordinary (Consumer launch)</title>
		<link>http://www.hypernaked.com/case-study/virgin-atlantic-flying-in-the-face-of-ordinary-consumer-launch/</link>
		<comments>http://www.hypernaked.com/case-study/virgin-atlantic-flying-in-the-face-of-ordinary-consumer-launch/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 17:22:02 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4724</guid>
		<description><![CDATA[People are bored of commoditised flying experiences and Virgin Atlantic takes pride in rallying against this across all aspects of their product and service. Their new global campaign showcases how their brand and business Fly In The Face Of Ordinary and we helped bring this to life in digital and social channels. By getting under [...]]]></description>
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		<title>Yummdiddlyumdiddlyscrumdiddlytastically tasty!</title>
		<link>http://www.hypernaked.com/blog/yummdiddlyumdiddlyscrumdiddlytastically-tasty/</link>
		<comments>http://www.hypernaked.com/blog/yummdiddlyumdiddlyscrumdiddlytastically-tasty/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 10:57:41 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[We’re delighted to announce the launch of our new campaign for Cadbury Dairy Milk – Taste. The campaign is all about reminding consumers of the great taste of the nations favourite chocolate bar, Cadbury Dairy Milk. So, how are we aiming to do this? Well, we’re giving consumers the chance to win one of the [...]]]></description>
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		<title>Virgin Atlantic – Flying In The Face Of Ordinary (Trade launch)</title>
		<link>http://www.hypernaked.com/case-study/virgin-atlantic-flying-in-the-face-of-ordinary-trade-launch/</link>
		<comments>http://www.hypernaked.com/case-study/virgin-atlantic-flying-in-the-face-of-ordinary-trade-launch/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 09:14:25 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4739</guid>
		<description><![CDATA[Launching a new brand idea globally requires buy-in not only across the business but also from one of the most important external audiences: the Trade. As an extension of VA’s internal stakeholders, it was critical to engage, excite and include the Trade in the brand idea as early as possible so that they can sell [...]]]></description>
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		<title>Joyville Made, Cadbury Dairy Milk’s Social Customisation Service, Launches</title>
		<link>http://www.hypernaked.com/blog/joyville-made-cadbury-dairy-milks-social-customisation-service-launches/</link>
		<comments>http://www.hypernaked.com/blog/joyville-made-cadbury-dairy-milks-social-customisation-service-launches/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 14:21:26 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4702</guid>
		<description><![CDATA[Cadbury Dairy Milk’s Joyville Made opened its doors on 28 January, enabling thousands of people to send their favourite Cadbury Dairy Milk bars to friends and family with a fun twist – they’re customisable. The always-on service allows people to send customised bars throughout the year for any occasion, big or small. We have developed [...]]]></description>
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		<title>Joyville Made – Just add you!</title>
		<link>http://www.hypernaked.com/case-study/joyville-made-just-add-you/</link>
		<comments>http://www.hypernaked.com/case-study/joyville-made-just-add-you/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 17:34:01 +0000</pubDate>
		<dc:creator>hypernaked</dc:creator>
				<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://www.hypernaked.com/?p=4675</guid>
		<description><![CDATA[As the nation’s favourite chocolate bar, Cadbury Dairy Milk wanted to bring people closer to the chocolate creation process in a way befitting this magical, iconic brand. Joyville Made launched in early February 2013, allowing thousands to send customised Cadbury Dairy milk Bars to their friends and family. We created a special section on our [...]]]></description>
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