Whiskas Little Pride Academy -
Mars Petcare
We have launched Whiskas new kitten programme called ‘The Little Pride Academy’ to provide kitten owners with all the knowledge, understanding and reassurance they need to raise a happy, healthy kitten.
The Academy is focused around a Facebook application where users can celebrate, share and learn everything kitten, all whilst creating a beautiful photo record of their kitten growing up. Alongside the app, the Whiskas website offers users a comprehensive guide to raising a kitten, containing detailed articles on topics from health and nutrition to kitten body language.
Timely emails deliver important issues on a range of issues from vaccinations to playtime. People can rest assured they won’t miss a trick. Whilst search and Facebook advertising are raising awareness of the new programme, an influencer network strategy has also been developed to target vets, retailers, media, celebrities, marketing press and bloggers.
