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More Th>n
Insurance remains a grudge purchase, and MORE TH>N operates in a highly commoditised market. So we positioned MORE TH>N as the experts in the item you’re insuring. Retained to work across the full range of MORE TH>N insurance products, concentrating on acquiring, retaining and increasing the value of both site visitors and customers.
Projects ranged from online advertising, Search Engine Marketing audits, eCRM, Information Architecture, to business consultancy, new product development and a staff secondment.
The main site redesign focused on displaying the entire product portfolio, while prioritising hero products. The IA process optimised path to purchase efficiency and site conversion. The site has recently been featured in an ebook by Google entitled ‘Make your website work’.
