The 15 Reasons -
PlayStation 3
The PS3 was once deemed a hardcore gaming device, often confined to the bedroom. Now it is regarded as a powerful multi-media platform connecting millions of people globally. Our task was to get the PS3 into the living room and used as a shared entertainment device.
The 15 Reasons was the result of a Nordic study that moved beyond emotive reasons for using the device and highlighted 15 rational benefits offered by the PS3.
The website invites you to select areas of interest, then an interactive presenter – a living embodiment of the PS3 itself – explains the benefits.
Finally, you’re given the opportunity to share those persuasive benefits with friends, colleagues, flatmates, mums, whoever. In fact, share it with anyone you’re trying to convince to buy you a PS3 for the living room.
