Pedigree Valentines -
Mars Petcare
On the 14th February Pedigree launched the “Happy, Big, Wet, Sloppy, Kisses Day” to encourage dog owners across the UK to celebrate their dogs love.
We focussd on building momentum through targeted editorial themes, asking our loyal followers to upload their favourite Valentine’s dog shots. Pedigree’s social channels were at the heart of the launch day, with key tactical press adverts placed in The Sun, The Daily Mail, The Metro and The Evening Standard as well as a Home Page Take Over on the Mail Online all driving to the pages. As a thank you to all the fans, we shared a bespoke photo and video montage using the very best submissions from the community.
We generated engagement within our community, motivating many fans to send us a heart warming Valentine’s message back:
‘The Valentine’s Beagle! Just placed that pic up on my fridge!”
“I have a Valentine’s big, wet, sloppy kiss every day from my boy. Love the new name for Valentine’s!!xxxx”
