HYPERNAKED

We were asked by Universal to utilise mobile technology and community outreach to increase awareness and conversation for Paul the movie, pre and post cinematic release.

We created a multi platform mobile app that let you alienize your family, friends and colleagues – then share the proof for the world to see via email, Facebook, Twitter  and Posterous.

It enabled users to create and share images across social networks, email and MMS. We also developed a bonus game, “Bagel Toss” and released it one day prior to UK premier of the film, to re-engage with original user base, and enhance the app’s overall appeal.

1.2 million downloads, 2^nd most popular appstore app, 179 pages of user uploads to a dedicated posterous account.

Download the app:

here (iOS)

Or here: (android)

http://paulthemovie.posterous.com/