Introducing Nokia x Burton Push Snowboarding -
Nokia
Nokia x Burton / Push Snowboarding is an experiential marketing programme that has helped Nokia take ownership of new market segments, create new products, develop business partnerships and launch products.
Push has a simple premise: we work with the design, creative & maker communities to develop new inventions and experiences from Nokia devices. These – and the content around them – are then used to help market the Nokia brand, and its products.
In September 2010, we announced Nokia x Burton / Push Snowboarding: a collaboration with Burton, the world’s biggest snowboarding company. The project will create a new kind of connected snowboarding, completely integrating Burton kit, Nokia devices & bespoke technology. In the spirit of Push, the development will be run transparently and in beta: so keep tuned to The Nokia x Burton / Push Snowboarding blog!
