HYPERNAKED

Christmas is a big opportunity for Nokia to sell products. Our challenge was to aid them in doing this through online channels and create content to give Nokia a different conversation this Christmas.

Two Facebook applications were created that let consumers shop socially. Help Me Choose lets a gift giver ask friends of the receiver for their opinion on the perfect gift, all without the receiver knowing what they’re getting. Gift Together allows groups of friends to club together to purchase a bigger gift for a shared friend.

Both applications were supported by outreach to key players in the mobile phone, tech and gift giving sectors.

A spoof infomercial was also created to drive awareness of Nokia as a gift. ‘Wow Face’ highlighted the situation millions of people are thrown into every Christmas morning when they receive a rubbish present!