Hennessy Artistry – The Blendbook -
Hennessy Artistry has established itself as a global music platform. Hennessy approached us to help them engage consumers in a new way by extending into a digital and social offering.
We developed strategic comms planning and put together a guidebook for them to send to local markets to implement themselves. This outlined basic principles to build a best in class social media presence, create great social experiences that provide ongoing conversations, comms planning principles in owned, earned and paid channels and how to maintain this engagement on a long term basis.
The first of its kind for Hennessy, and the feedback has been exceptional, with activations already underway to make the very best social experiences happen all over the world.