Glass and a Half Full Productions -
Cadbury Dairy Milk
The task: create a joyful & generous online content platform that could grow over time.
In keeping with the new communication platform, A Glass and a Half Full Productions, it was our task to create an online platform that was as joyful and as generous to use as the product experience itself.
We produced an award winning website with an average dwell time of over 20 minutes per active session. An organic space that grows with content, placing Cadbury on someones repertoire when it comes to finding entertainment content.
We’re now in the process of moving the game on with a new online presence, but this one has been played by over 10m unique users.