FTBC on the QT -
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer host a yearly fundraising gig – FTBC on the QT – to raise money for Breakthrough Breast Cancer. Hypernaked were tasked with using the event as a catalyst to create on-going conversation on the FTBC Facebook and Twitter spaces.
In the run up to the gig we achieved this by activating and growing a loyal community who regularly tuned in to hear the latest announcements about the gig and benefits to Breakthrough Breast Cancer With amazing acts such Annie Mac, Gabriella Cilmi and Lauren Prichard there was huge buzz surrounding the event, with tickets in hot demand!
Coverage of the event was featured on an array of online fashion and music websites, notably Vogue.com and LDN Fashion. News of the charity and the FTBC gig reached over 71,000 people! We not only identified and cultivated relationships with brand advocates, but we also helped FTBC to raise much needed funds for breast cancer research.