Conspiracy For Good -
Nokia
Working with Heroes creator Tim Kring, The Conspiracy for Good was focused on helping build libraries in Africa. Part game, part TV show, part street theatre, it redefined the boundaries of Alternate Reality Games.
Featuring real people and fictional characters, The Conspiracy for Good wove a story that began in Africa, traveled through Europe and concluded with four ‘runtime’ events in London. Viewers could participate online and in the real world by solving puzzles, helping characters, and even taking on the role of characters at the runtime events.
This was a soup to nuts project for Hyper. We delivered digital and print design, video shoots and editing, event planning and execution, blogger and journalist outreach, and ongoing social marketing support.
Our work reached over 9m people, engaged nearly a quarter of a million, and created a 94% audience association between Nokia and The Conspiracy for Good.
