- August 11th, 2011
Vitaminwater’s positioning has been clear from the beginning: “cool drink for cool people”. For cool AND connected people. But tweeting every four minutes, and posting photos on Instagram all day takes a lot of battery doesn’t it? What if you run out of power before you can update your Facebook status or scan ...
- August 3rd, 2011
This summer hypernaked was invited to Yota week at Strelka Institute in Moscow. For those of you that don’t know them, Yota make super-fast, unlimited, 4G wireless internet in Russia. They’re a brilliantly innovative company that’s accelerating the development of Russia’s connected cultur...
- July 27th, 2011
Welcome to the new website! With the recent news that Hyper have merged with Naked London to become hypernaked we thought we’d have a bit of a tidy up. Over the coming weeks, we’ll be writing about the industry from our point of view, so you can expect what we like and probably also a [...]
- May 25th, 2011
Today, the good people at the Hyper mothership say goodbye to one of their longest standing employees. Actually, that’s a lie – I spend approximately 95% of my time sitting. I’m moving on after almost 3 years of awesome. When I first joined, I was a cynical digital media planner buyer; disillusioned by the fact [...
- May 11th, 2011
We just discovered that we’ve been shortlisted for New Media Award’s ‘Creative Agency Of The Year’- we’re properly excited about the news! I sent an all-office email to ask who’d like to write a blog post to break the good news. The response was as comical as ever. Someone responded ‘M...
- April 21st, 2011
Today we’ve got some exciting news. We’re getting together with our sister agency, Naked Communications, to form a new agency called ‘hypernaked’. Naked reinvented the marketing industry when it launched in 2000. Since then it has developed its business into 14 offices across the world working on brands such as...