HYPERNAKED

 

Remembering the first time with Dr. Martens

 - September 8th, 2011

 

This week, one of our clients Dr. Martens kicked off their new campaign about remembering first times – #firstandforever – with a film preview. They chose ‘Drive’, the story of a lost Californian soul getaway driver, come mechanic, come stunt man who gets mixed up in his neighbour’s robbery, which...

 

Nespresso: Fairtrade, Sustainability and Social

 - September 5th, 2011

 

We’re big advocates of championing sustainability through our planet work as well as championing using the internet’s many social opportunities in a way that’s best suited to your needs. Nespresso are not new to facing criticism about their non-sustainable capsules or non-Fairtrade coffee, but in resp...

 

CREATIVE MINDS UNITE FOR EAST AFRICA FAMINE

 - August 26th, 2011

 

Nearly a year ago, we said goodbye to a Strategy Director called Dan Burgess. A good egg and a keen believer in the potential power of the creative industries to tackle the horrible, hairy challenges that humanity is facing. He’s currently living in the jungle where he’s been working on an incredible project called...

 

Natwest jumps on the brand allegiance bandwagon

 - August 23rd, 2011

 

Thanks Natwest. Not only did you give me a Young Persons Railcard and an interest free overdraft for 5 years, you have now emailed me, the loyal customer, telling me you want to show me my favourite book-of-the-year-come-film-adaptation outdoors in some beautiful manor house setting; all for the love of a bit of brand ...

 

Twitter leads its own revolution during the #LondonRiots

 - August 15th, 2011

 

In the first days of the London riots we saw social media take the brunt of the blame on the TV and in the press. The media and politicians blamed the accessibility and scale of networks such as Twitter, Facebook and BlackBerry Messenger for the apparent ease with which the rioters were able to organise [...]

 

Will Google+ really be a contender?

 - August 11th, 2011

 

We’ve been watching the astronomical growth of Google+ and, as with all new things Google, we’re observing cautiously. Previous Google launches have proved that success isn’t always guaranteed (Wave or Buzz anyone?). So is it a serious challenger in the social network marketplace?   Facebook currently has 75...