HYPERNAKED

Just when you thought you had Facebook all figured out, they change the game again. Last Thursday at the f8 conference in San Francisco, Mark Zuckerberg presented the biggest changes ever seen on Facebook.   One of the things that attracted users to Facebook in the first place was the simplicity and ease of commun...

We’re always keen to learn more about mobile trends, especially from the people who are big smartphone users. Well, Google used their employees – i.e. early adopting, tech-savvy people from all around the world – to share their attitude towards mobile.   Introducing Google Homegrown: a global network...

If we take a look at the world around us it is clear that we have come a long way in terms of gay rights. In the US yesterday the ‘Don’t Ask, Don’t Tell’ policy was revoked, which in theory will allow gay and lesbian members of the US military to be open about their [...]

Promoted tweets from advertisers will soon appear in users personal timelines depending on who they follow and what their interests are, giving advertisers unique segmentation possibilities. Until now, promoted tweets have only appeared in Twitter’s search function. The paid tweets from advertisers will be labeled as...

Gamification has been the buzz word within marketing communities for the past year in the same way Web 2.0 was a few years ago. But what does it really mean and are marketers using it correctly?   We’ve heard plenty of talks, like the one above, on how game mechanics are satisfying human needs and [...]

Last night our Push team won a Blades Award for the Nokia x Burton Push Snowboarding work in the Utilities, Telecoms and IT category for advertising. We were up against the likes of Adam & Eve, RKCR, The Red Brick Road and W+K, so it was an honour to win! The awards are judged by [...]