HYPERNAKED

 

Digital agency produces print campaign for TV channel…

 - October 29th, 2011

 

  This is a print campaign we created for the UK launch of American TV channel, PBS. Whereas many U.S. TV channels air content that is sensationalist, shallow and dare we say it, mindless, PBS stands out as a genuinely smart and informative broadcaster, producing quality programmes for an intelligent audience. And...

 

Deezer Music Stories, Celebrate the tracks you fell in love with

 - October 24th, 2011

 

    Deezer is a music platform that is launching in the UK, and with competitors like Spotify they need all the attention they can get.   To promote the music platform they asked people to log in to Facebook and select their favourite song and explain why it is their favourite. Then a bunch [...]

 

Lay lines, Police Academy 7 and the social cost of groups

 - October 24th, 2011

 

Last night the APG hosted a talk by Jon Leach on the Mathematics of Creativity. The current planning director at Bell Pottinger Group took us through how he’s been using basic maths to unpack and explain to businesses why the endless pursuit of creativity is, and will always be, best left to agencies like us. [.....

 

The Future of Comedy

 - October 19th, 2011

 

The Foster’s team all went up to The Comedy Conference: Salford 2011 last week, to watch our own Edd Southerden speaking on a panel about the future of comedy. The Foster’s work (Alan Partridge, Vic and Bob and soon to come, The Fast Show) has got a lot of attention in the industry, as it’s [...]

 

Facebook moves towards engagement opportunities for brands

 - October 10th, 2011

 

Of Facebook’s recent additional features, one of the standouts is the new, improved insights tool through which they have demonstrated that they are actively moving away from the purely social aspects of the site and concentrating on improving it for businesses. Facebook will now be counting “stories”...

 

How Many Screens Is Too Many Screens When Just One Screen Will Do?

 - October 5th, 2011

 

Last Thursday Mint Digital hosted 2Screen – A London-based speaker event that addresses how TV’s and secondary screens can be used simultaneously. There’s a pretty good chance most of us have used a second screen while watching TV. Whether it’s to look for more info on what we’re watching, to see what else is...