HYPERNAKED

Transparency is always an important factor that any big company should consider especially when operating on open platforms such as social media. Rather than shy away from awkward questions or bat them away with a generic corporate company response, companies should open up and take into account the community’s thoug...

It is now commonplace for brands to have their own Facebook page and when they’re managed correctly they prove to be an invaluable communications tool to engage with audiences. However, it’s not always appropriate for brands to utilise this space, and this proved to be the case for feminine hygiene brand FemFresh. ...

Over the weekend Twitter did two things for the first time; launched their curated branded hashtag pages as well as advertising the platform through a series of 15 second TV adverts during a popular American sporting event. The ads, which aired during a Nascar race, highlight the potential for other brands if they foll...

Think 2012 is a tough year to do business in? It is going to get tougher. One indicator of this is the latest report from the American National Association of Advertisers, which predicts two-thirds of advertisers are to change – a gentle euphemism for ‘reduce’ – agency compensation. For advertising agencies, th...

In our digital age and with the current broader shift toward more human values, brands have the opportunity to contribute to people’s need for interaction and quest for happiness. By doing so, they will be able to drive sustainable preference, add meaning to our lives and contribute to society in general. I CONSUME T...

When the CEO of Unilever, Paul Polman, told the Cannes Lions Festival to look east, he captured the prevailing business heuristic of the day: that the future lies in the aspiring and emerging markets of the BRIC markets (and those beyond). Even though the foundations of these markets are often in an inchoate state of [...