HYPERNAKED

Five years ago the hottest technology event of the year was Apple’s WWDC. Dripping with ground-breaking innovation, killer design and beautiful hardware. People would tune-in across the globe, soaking up every bevelled edge and swipe animation that Steve Jobs and Jonathan Ive could throw us. How times have change...

The ever-inspiring SheSays (hey, sexy ladies…) invited me (Nicola Davies, a strategist here at hypernaked) to talk at their latest event on the theme of ‘Women Disruptors’ – women challenging the status quo. So naturally, I spoke about Marketing ‘Gangnam Style’.   Love it or loathe it, Gangnam Style...

We’re delighted to announce the launch of our new campaign for Cadbury Dairy Milk – Taste. The campaign is all about reminding consumers of the great taste of the nations favourite chocolate bar, Cadbury Dairy Milk. So, how are we aiming to do this? Well, we’re giving consumers the chance to win one of the [...]

Cadbury Dairy Milk’s Joyville Made opened its doors on 28 January, enabling thousands of people to send their favourite Cadbury Dairy Milk bars to friends and family with a fun twist – they’re customisable. The always-on service allows people to send customised bars throughout the year for any occasion, big or sm...

When Don Draper declared that ‘advertising is based on one thing: happiness’, a thousand meeting rooms in Soho soon reverberated with repetition. But they were wrong. Not Don, of course (can the alcoholic philanderer do any wrong?), but the scores of poor facsimiles that repeated the aphorism. Why? Because ...

Actimel, the UK’s leading yogurt drink brand*, will launch its first digitally-led initiative since its appointment of Hypernaked as its digital agency of record in May this year.   On September 27th it launched the “Family Wellbeing Index” (FWI), a long-term, consumer focused platform designed to help asses...